True Power

OVERVIEW

True Power is a retail electricity provider for deregulated areas throughout Texas. They provide homes and businesses with electricity service through price-protection, exceptional service, and a state-of-the-art customer portal.

Situation and Challenges

The client approached us to provide them with a Digital solution, Brand awareness, To make their platform digitally ready, Measure different audience segments, Measure performance and Generate leads.

Actions

We designed and deployed an effective campaign strategy starting with identifying the accurate set of target audiences and designing approaches to cater specifically to their requirements. Aroscop focused on generating good results on the metrics that matter.

We helped True Power with brand awareness and digital marketing and with a full suite of solutions, including:

  • Search engine optimization, display and  search advertising

  • Social media marketing, advertising and management

  • Paid social advertising

  • Landing page

  • Geo, segment targeting

  • Lead generation and lead management

Results

28K

Engaged Audience

8.2M

Reach

900

Leads

12K+

New Visitors

160+

Creatives

Through this collaboration, True Power gained: